Leisure Controls International, one of the UK’s leading manufacturer of timing controllers, has been eagerly planning their new website over the past year. It has now been live since May 2010 and has proved a great success. The site has been built in-house by technical manager Chris Yard. His programming knowledge has allowed LCI to expand into functionalities that previously were not available. These improvements have enabled the site to meet our target audiences' needs with improved navigation and a clear separation of our product categories including relevant information for each item listed. The biggest step forward has been the integrated e-commerce function allowing customers to purchase their chosen products there and then.
In the first month the new site has generated substantially more traffic especially from search engines as well as producing a lot of positive customer feedback. Technical Manager, Chris Yard, is currently working on a forum facility allowing members to post questions and share ideas for enhanced customer interaction.
LCI Managing Director Laurie Fairhurst recently said - "We are so pleased with the new website, but hearing it from our customers on the phone makes it all worth while. Now, with no limits in terms of site developments, we are looking to add multiple features to the site by autumn this year and making the site better than we would have ever imagined it."
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